What Will You Learn in the Digital Marketing Course at Martian Institute?

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smart phones, cell phones, tablets TV to connect with stakeholders. It is also known as online marketing, web marketing or internet marketing.

Our Course Includes:

Certificate courses of Digital Marketing

Search engine optimization (SEO)

Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries The importance of SEO to increase brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior.

• Designing and developing a website to rank well in search engine results.
• Improving the volume and quality of traffic to a website from search engines
• Marketing by understanding how search algorithms work, and what human visitors might search.

Pay-per-click (PPC)

Pay-per-click (PPC) Pay-per-click is an internet advertising model used to drive traffic to Websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Social media marketing (SMM)

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g., more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies crate sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. Content marketing starts with identifying the customer’s needs. After that the information can be presented in a variety of formats, including news, video, white papers, e-book, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Mobile Marketing

Mobile Marketing is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing; mobile advertising can take place as text ads via SMS or banner advertisements that appear embedded in a mobile website. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019. Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange. Another report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020.

Marketing Analytics

Marketing analytics is the study of data to evaluate the performance of a marketing activity. By applying technology and analytical processes to marketing-related data, businesses can understand what driver consumer actions, refine their marketing campaigns and optimize their return on investment.

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing may overlap with other Internet marketing methods, including organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and display advertising. Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.

Certificate Course in Google Analytics and Webmaster Tool

This course will give you depth knowledge on following topics.

Install tracking code, Set up goals, Working with Report Data, Link to AdWords, Optimize keywords, Tag campaigns, Track Ecommerce.

Exploring Advanced Features

Advanced Segmentation, Custom Reporting, Flash Tracking, Create customized email reports etc. your company. Google Webmaster Tools is a web interface provided by Google free of charge. It is widely used by webmasters to check their website indexing and optimize the overall website ranking in the search engines. Such a check is essential for the Search Engine Optimization of every site and it is the only proven way to position better in web searches.

In our Google Webmaster Tools we will cover the following topics:

• Introduction to Google Webmaster Tools
• What are the Google Webmaster Tools and how to start using them?
• Integration of the Google Webmaster Tools
• How to use and integrate the Google Webmaster Tools with your web site?
• Tips and tricks with the Google Webmaster Tools

Diploma Courses in SEO & Digital Marketing

Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.